Скачать или смотреть How to Improve Your Website? - Dmac Media Web Design

In this video, we explore 5 activities you can do to improve your website this year. Dave McEvoy of Dmac Media explores the key activities you can do to get ahead online.

What is a URL & how can I improve mine? A URL is the address that a particular page of your website lives at. You have control over this address through your content management system (hopefully) and you can help improve this address by including key words or phrases used by your customers to help them find a particular page. Changing any established URL's without comprehensive knowledge can cause trouble, best to talk to an expert on this if doing so.

What are Page Titles and how can I use Page Titles to improve my SEO? Page titles are not necessarily visible to website visitors, but do appear in the tab at the top of Google Chrome and more importantly, as the blue links in search results. They are one of the first places Google looks when assessing a web page. Make sure they are unique, keyword rich and not too long and you'll be well on your way to SEO Success.

What are Page Headings & what do they mean for SEO? Page headings are the first visual indicator on a webpage that defines what a webpage is about. Both Website Users & Search Engines look at this to define what the page they are looking at is about. Every heading should have a Heading Tag (H1, H2, H3 etc). Aim for only one H1 per page as this is the one search engines lend the most weight to search engine ranking.

Links & easy navigation - Links make it easy for people (& search engines) to get around your website.

Content - The most important thing you can do to improve your organic ranking. Adding more unique, original content to your website builds your authority around a subject and as a result improves your organic ranking.

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