Hotel B2B sales are broken! how can we fix it?

B2B sales in the hotel industry refers to any type of transaction that does not occur directly between the hotel and the guest. Travel agencies and tour operators assume the role of intermediaries. Nowadays, this division between direct sales and sales via intermediaries is no longer as clear as it used to be. Major online travel agencies apply dynamic models and hybrid functions. New solutions have minimized any resulting multi-layer intermediate sales.

Enzo Aita, Vice President of Supply International at Hyperguest, and Melanie Sensicle, Managing Director at Avenue Six Travel, discuss the past, present and future of the hospitality industry in the B2B market jungle.

Major online travel agencies aim for a monopoly position in B2B sales. Minor travel agencies are by no means facing extinction, as they are still popular with a large customer segment, increasingly so, following the pandemic.

Increasingly direct links between the travel agent and hotel will push back the huge online platforms with their colossal commission margins and facilitate the booking process for everyone. Hotels will once again gain direct control over their reservations, travel agencies will gain easy access to the right offers and guests will enjoy the services provided by their trusted travel agency. A win-win situation. Learn new ways to approach this segment more effectively in this video!

with Melanie Sensicle linkedin.com/in/melanie-sensicle-29201826 from avenue6.travel
Enzo Aita linkedin.com/in/enzoaitarevenuemanager
from hyperguest.com
Elisha Schoppig linkedin.com/in/elisha-schoppig

Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
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This Video includes:
Music by: CloudSystem, MEDIA MUSIC GROUP, Simon Jomphe Lepine and Nick Battle
Images and Stock footage from storyblocks.com and shutterstock.com