Who styled the PUMA x PLEASURES collaboration the best?

Especially for the release of the PLEASURES x PUMA collection, the Sneakerjagers team was invited to an event in Berlin, Germany. Together with the team from Freshcotton, Sneakerjagers was welcomed to the NÅPOLEON KOMPLEX on October 19, 2023.

In this recap, we show you all the ins-and-outs of the event.

PLEASURES x PUMA
Especially for the second collaboration between LA-based clothing label PLEASURES and sneaker brand PUMA, the two names organized a launching event in Berlin. The PUMA Velophasis silhouette also took center stage in this collaboration and appeared in two colorways; the 'Cayenne Pepper' and 'Birch Tree'.

PLEASURES x PUMA 2023
Sneakerjagers
PLEASURES x PUMA 2023
The sneaker has a chunky silhouette and combines various materials. Placed over the design are the logos of both brands. The sneakers came with matching apparel. From jerseys to puffer jackets and sweaters – the PLEASURES x PUMA collection had something for everyone.

PLEASURES x PUMA 2023
Especially for the release of the new collection, the garments, and sneakers were shown at the NÅPOLEON KOMPLEX, a venue in the heart of Berlin. Dressed in the Oktoberfest theme, a traditional German celebration known mainly for drinking beer, the new collection was celebrated. Sneakerjagers was present as well and reported live from the event.

Event recap
Together with Freshcotton's team, Defano Holwijn, Jay-Way, Sterre Marith, and Leafs, Sneakerjagers arrived in Berlin on the morning of October 19 Upon arrival, the team was invited to a sumptuous lunch in the middle of the city. Shortly after lunch, everyone was picked up by a bus, entirely in the theme of the PLEASURES x PUMA collaboration. With a tourist detour, they were driven to the event location.

PLEASURES x PUMA 2023
PLEASURES x PUMA 2023
Arrived at the event, dressed in the PLEASURES x PUMA collection and all, there were several booths where you could get food and drinks. The venue extensively showcased the collection and embraced Oktoberfest in all its glory. The event came with typical German dishes, such as Germknödel, Käsespätzle, and pretzels.

PLEASURES x PUMA 2023
PLEASURES x PUMA 2023
PLEASURES x PUMA 2023
At the event various DJs played and the party continued into the late evening hours. The next day the team was expected at breakfast and it was already time to return to the Netherlands.

Check out the atmospheric images from the event below. We at Sneakerjagers would like to thank PUMA and PLEASURES for inviting us to the event! If you are interested in the PLEASURES x PUMA collection, take a look at the website of PUMA. Several items from the collection are still available now.