Скачать или смотреть The Untold Story of VIP Records: How Snoop Dogg Got His Start in Long Beach

In this exclusive conversation, Kelvin Anderson — the owner of the legendary VIP Records — shares his powerful journey in the music industry and hip hop culture. From the store’s founding roots in 1967 to its role in launching careers like Snoop Dogg, Warren G, and Nate Dogg, VIP Records has been a cornerstone of independent music retail.

Kelvin reflects on:

Selling music without airplay and spotting hits before labels did.

Navigating challenges during the 1992 LA Riots with community support.

The rise of independent retail as a driving force in hip hop.

Why personal connections still matter in today’s digital-first music industry.

The comeback of physical music sales among diverse communities.

Advice for today’s artists navigating promotion, consistency, and social media.

How VIP Records helped Snoop Dogg’s first music video (What’s My Name) come to life.

Why grassroots promotion was more powerful than radio spins.

Lessons for today’s artists on self-promotion and independence.

This discussion also pays tribute to Cletus Anderson, the visionary founder of VIP Records who passed away in 2024, and whose legacy continues to inspire generations.

Read the full article here:
👉 https://worldwideentertainmenttv.com/...

🔔 Subscribe to WorldWide Entertainment TV for more exclusive interviews, music history, and hip hop culture.