Скачать или смотреть The Lowdown: USDA Meat Product Labeling

Product labels aren’t just a USDA requirement—they’re an opportunity to showcase your practices, brand, and values. But understanding the complex rules and regulations can be both daunting and time consuming. That’s where Steph Harmon, a USDA-compliant label specialist, and Cindy McCafferty, a Montana cattle rancher, come in. With over eight years of experience working together on product labels, Steph and Cindy will break down how to navigate claims like grassfed, all-natural, regenerative, and pasture-raised, as well as how to highlight practices unique to your operation—like Cindy’s sprout-finished beef. They’ll also dive into label design and how to ensure your packaging aligns with your marketing.

The Lowdown is a virtual gathering of direct-to-consumer Good Meat® producers who want to go deep and talk shop. Our Lowdowns are an opportunity for Good Meat® producers to strengthen their marketing and learn from one another. For more information and to see our upcoming Lowdowns, visit https://goodmeatproject.org/the-lowdown