Скачать или смотреть Ansoff’s product-market growth matrix in McDonald's || Marketing Strategy || Management ||

This video consists of the following :

(1) Ansoff Matrix (00:10)
(2) Ansoff Matrix Template (00:26)
(3) Ansoff Matrix Four Scenarios (00:36)
(4) Ansoff matrix & risk (00:52)
(5) Market Penetration (01:01)
(6) Market Development (01:16)
(7) Product Development (01:32)
(8) Diversification (01:46)
(9) Example (McDonald's as per all four scenarios) (02:47)

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