Optimizing of the Post-Purchase Experience you Deliver to Your Customers (SE07 EP01)

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12:43 - The Core Principles
17:12 - What is the WISMO Effect
26:57 - Communication and Proactive Notifications
34:55 - Digging more into Automated Return Flows

On today’s episode, Kunle is joined by Andrew Chan, Co-Founder of AfterShip, a Hong Kong-based company offering detailed shipment tracking through a SaaS model that enhances customer experience post-purchase.

“Where is my order?” It’s such an infuriating question, isn’t it? Don’t worry, you’re not the only brand receiving that question from your customers. If only your customers could see their order status in detail and receive updates about their purchase to avoid answering repetitive questions and upsetting their post-purchase experience.

The wait is over because AfterShip exists to ease your woes and satisfy your customers’ post-purchase experience. With a detailed tracking app via SaaS model, you can effectively and proactively communicate with your customers before they even begin to think of asking the question, “Where is my order?”

Gone are their doubts about their post-purchase experience. They can now freely go back to your website and purchase more. It’s a win-win situation for both you and your customer. Who doesn’t want that?

In this episode, Kunle and Andrew talk about the five core principles you need in your post-purchase experience to satisfy your customers. You will get to hear about WISMO and how to automate and deploy for more important and future questions from your customers. This is a great episode for business owners and D2C brands looking to give their customers an innovative experience after sales.