Скачать или смотреть LAAM Fashion Week 2026 bridal collection Antara by Zainab Salman

Zainab Salman

Antara by Zainab Salman at LAAM Fashion Week presented a bridal collection shaped by craftsmanship, emotion, and modern elegance. The collection brings together contemporary silhouettes and traditional forms through a considered range of cutlines, including lehenga cholis, straight shirts paired with flowing and ruffled lehangas, sculpted peplum tops, refined aizaars, soft kalidaars, and tailored jackets designed for movement. A rich palette of deep reds, sapphire blues, blush and soft pinks, luminous golds, teal, black, and emerald green defines the collection. Delicate handwork, layered textures, and refined embellishments enhance each ensemble, while ruffles add softness and depth. Rooted in heritage, Antara reflects a composed and expressive vision of bridal couture.

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LAAM Fashion Week 2026
[31st January 2026]: Day-1 Journal

[Lahore, 31st January 2026] LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, officially commenced on 31 January 2026, marking its debut.

Designed as a comprehensive showcase of Pakistan’s fashion ecosystem, LFW brings together high-street and prêt brands, manufacturing brands who have successfully completed the LFW Ramp Readiness Programme (RRP), luxury fashion houses, couture ateliers, and bridal designers - reflecting the full depth, diversity, and scale of Pakistani fashion today.

Indeed, LFW is built on the belief that craft, creativity, and commerce must coexist. The platform highlights Pakistan’s rich artisan heritage while pairing it with a modern, digital-first retail model that enables global access and real-time consumer engagement.

Day 1 of the inaugural LAAM Fashion Week opened with “LFW Presents”, a curated showcase featuring 26 signature pieces from designers and brands whose work has influenced entire decades of Pakistani fashion.

This was followed by the LFW Hot List, a dedicated showcase spotlighting rising talent and next-generation designers from industry-accredited institutions, including the Indus Valley School of Art and Architecture (Karachi) and the Pakistan Institute of Fashion Design (Lahore). The segment also featured a special live performance by the Top 16 Pakistan Idol finalists, adding a dynamic cultural layer to the evening.

This multi-segment approach underscores LFW’s commitment to representing every tier of the fashion value chain, from design and craftsmanship to technology, commerce, scalability, and retail readiness.

Act 3 featured showcases by Tena Durrani, Zainab Salman, and Ali Xeeshan, followed by Act 4, an invite-only presentation headlined by fashion industry icon Rizwan Beyg.

In line with LFW’s runway-to-e-tail model, all high-street, prêt, and manufacturing collections will be available for purchase immediately following their runway showcases through LAAM’s digital platform.

Collections from luxury and bridal designers will be made available for retail in a phased manner following the shows, ensuring alignment with each brand’s category, production timelines, and bespoke craftsmanship processes.

LFW is being streamed live worldwide across 120+ countries and 7,800+ cities, marking the largest global broadcast of Pakistani fashion to date.

The first edition of LFW reflects a deeper and more meaningful shift within Pakistan’s fashion industry - one where years of growth, scale, and commercial maturity have created the confidence for Pakistani brands to invest back into their own ecosystem. With Pakistan’s leading fashion platform, LAAM, at the forefront, and Pakistani fashion retail brands Haseens and J. stepping forward to support the platform, alongside Pakistani partners such as Skynet, PostEx, Bookme, and IGI General Insurance, in association with SALT, LFW marks a moment where the industry begins to actively shape and sustain its own future through indigenous, industry-led growth.