Скачать или смотреть Netflix Gains 8 Million Subscribers, Misses Revenue Forecast

Netflix just reported its Q2 earnings and initially saw a 6% drop in stock after their revenue outlook fell short of Wall Street predictions. However, shares rebounded as investors digested the addition of over 8 million new subscribers and key beats on top and bottom lines. Q2 revenue hit $9.56 billion, up 16.8% year-over-year, thanks to the crackdown on password sharing, an ad-supported tier, and last year's price hikes on certain plans. Although the third quarter revenue forecast of $9.73 billion fell short of the expected $9.83 billion, Netflix did raise its full-year revenue growth projection to 14%-15%.

Netflix's subscriber count continues to impress, adding another 8 million users, outperforming analyst expectations of 4.7 million. This growth can be attributed to popular programming like the new season of "Bridgerton." Furthermore, its ad-supported tier reached 40 million global monthly active users, up from 15 million in November. The company is also planning to phase out its basic plan in the US and France to funnel users into its ad-supported offering.

Despite revenue guidance falling short, Netflix's continued focus on top-line growth strategies shows promise. The company’s persistent effort in scaling its ad business and increasing subscription prices has reportedly led to significant wins. "Given this sustained progress, we believe that we’re on track to achieve critical ad subscriber scale for advertisers in our ad countries in 2025," Netflix stated. Source: Yahoo Finance


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