Скачать или смотреть Coke's ₹10 Crore Disaster | Cricket's Biggest Sponsorship Fail

In 1996, Coca-Cola paid ₹10 crore to sponsor the Cricket World Cup, buying exclusive rights, stadium monopoly, and the “official” status. It should have been their big win.

But by the end of the tournament, everyone was talking about Pepsi instead.

Here’s the wild part: Pepsi did not spend a single rupee on sponsorship. Not one.

What Pepsi pulled off was so clever and devastating that the ICC had to rewrite its entire rulebook to make sure it never happened again. Some called it genius, some called it ambush marketing, and for Indian youth in the 90s, it became a cultural moment.

This is the story of how Pepsi’s legendary “Nothing Official About It” campaign turned Coke’s ₹10 crore investment into a marketing blunder, reshaped sports sponsorship forever, and proved why great insights beat big budgets.

If you are into marketing, branding, or just love stories of clever advertising, this one is a must-watch.

Thanks to Zero1 Media Network (https://zero1byzerodha.com/network) for supporting this video.

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Chapters:
00:00 - Intro: The ₹10Cr sponsorship twist
00:58 - The advantage Pepsi held over Coca-Cola
01:41 - The post-liberalisation market status quo
02:06 - How Coca-Cola acquired the official sponsorship
03:01 - What spurred Pepsi’s genius new campaign
04:35 - How Pepsi made “official” uncool
05:35 - How Pepsi’s campaign went viral without the Internet
06:20 - How the campaign changed sports sponsorship rules
07:13 - Why Pepsi’s playbook still matters today
07:37 - Conclusion

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