Скачать или смотреть Putting it all together: modelling the business of Candy Crush (Data Science Festival)

Data Science impact often comes from large-scale automation of many small decisions. In gaming, that can mean who to show which quests, or which power ups to recommend. But models should inform strategic decisions too. What is the impact of different user acquisition strategies over the next 3 years? What’s the minimum retention a new game must have to scale given a certain budget? Is it better for a game team to focus on improving player onboarding, or the calendar of live events?

This session from Phil Howard, Director of Data Science at King, was part of the 2023 MayDay Data Science Festival at CodeNode in London.

The Data Science Festival is the place for data driven people to come together, share cutting edge ideas and solve real-world problems. We run monthly events, meetups and the biggest free to attend data festivals in the UK. Join the community at https://datasciencefestival.com/

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