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How McLaren Uses Data & Alteryx to Drive Performance | Susan Walsh x Dan Keyworth

In this behind-the-scenes chat from Alteryx Inspire 2025, Susan Walsh (The Classification Guru) sits down with Dan Keyworth of McLaren Racing to explore how data is powering performance in one of the world’s most competitive sports.

From the pit lane to the podium, McLaren is using Alteryx to:

🔧 Blend and analyse complex data across multiple racing series
📈 Make faster, smarter decisions across engineering and strategy
🚗 Manage 250 million+ data points per car per race weekend
🤖 Use AI to give engineers and data scientists more time to innovate
👥 Correlate driver feedback with performance data for deeper insights

We also touched on McLaren’s epic 2024 Constructors’ Championship win, how data influences race-day decisions, and why tools like Alteryx are now essential in Formula 1, IndyCar, and Formula E.

If you're into F1, motorsport tech, or the future of analytics, this is one you don’t want to miss!

💬 What’s the most surprising thing you’ve learned about data in F1? Tell us in the comments!

🔔 Like, comment, and subscribe for more conversations at the intersection of data and performance.

www.alteryx.com
www.theclassificationguru.com

#F1 #McLaren #Alteryx #DataAnalytics #AI #Formula1 #AlteryxInspire #TheClassificationGuru #MotorsportTech #DigitalTransformation #RacingData