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How does the CPA Goal work? All traffic is grouped by segments – combinations of GEO and Platform/device targeting options. Our algorithm is monitoring the conversion rate (CR) on each segment and delivers traffic only to segments which allow getting conversions at a predetermined price (CPA Goal). Afterwards, the system delivers an overview: if selected targeting options are effective – you can see the status right on the dashboard.

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How we beat ad fraud! Responding to a challenge like a fraud with a dimensionless approach is a sure-fire way to failure, as well as focusing solely on certain fraud types. Over the years, we have developed an integrated approach to fraud detection, combining multiple techniques: constant monitoring, behavioral modeling, risk assessment, machine learning.

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