How I Built A 200 Crore Food Empire From Bangalore Called California Burrito

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Welcome to another episode of GrowthX Inner Circle. Today we have Bert Muller who left America to fulfill his Indian dream and built a 200-crore desi Bangalore-based Mexican joint called California Burrito. In this episode, we dive deep into three core insights on how Bert built his mega food empire, worth 200 crores.

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Chapters:
0:00 - Intro
0:41 - Personal Journey
2:10 - Selecting the cuisine
2:59 - 0-1 Journey
5:30 - Market Gaps
6:19 - What Worked?
7:29 - Economics of a QSR
8:11 - Product Insights
9:07 - Cracking New Locations
12:04 - Category Mix
12:21 - Starting a QSR
13:10 - Founder’s Lessons
13:41 - Success Factors
14:51 - Overcoming Covid

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