Скачать или смотреть Episode 5: What Algorithms Ignore in Your Funnel

If you want to book a meeting with me, use the link below: https://www.growthdynamics.dev/meeting

We see this repeatedly in audits.
On-platform metrics say performance is working. The P&L tells a different story. CAC creeps up. Margin compresses. Growth slows. The instinct is to optimise harder. Adjust bids. Refine targeting. Push more budget into what is trackable.
In many cases, that is not the constraint.
In this episode, we break down why performance metrics can look efficient while incremental growth stalls. We explain why trackability does not equal incrementality. And why a lot of teams eventually hit a ceiling when they treat marketing as a channel problem instead of a capital allocation problem.

Links:
LinkedIn:   / charlesdet  
Website: https://www.growthdynamics.dev
Substack: https://charliedt.substack.com

Timestamps:

00:00 – Intro
00:45 – How Buyers Buy
01:30 – Algo Optimise For
03:08 – Haus Incrementality at Lunch
03:45 – Incrementality Issues
04:07 – Stop Feeding the Deathzone
04:30 – The Consideration List
05:31 – Problem with Optimising for Reach
06:28 – Validate Awareness
09:00 – Share of Search Use Case
09:34 – Outro