Architecture & Scaling Series: Collecting Experience Data |XP 9 | e-commerce personalization

Sitecore Experience Platform (XP) consists of multiple storage and application roles as well as search indexes.

This video explores how the Sitecore Experience Platform 9.0.1 enables the collection of data for contacts and interactions. In turn, this data can be used for actionable insights, as well as shaping continuous, optimized digital customer experience.

CHAPTERS:

00:00 - Introduction
00:32 - Sitecore Experience Database
01:49 - Reference data service and reference database
03:47 - Tracking and personalization
06:01 - Sharding
06:44 - Federated experience manager

After watching the video, click the link below for more insights and advice on collecting experience data, including marketing metadata, contacts, interactions, and extending the Sitecore experience to non-Sitecore websites.

https://doc.sitecore.com/xp/en/develo...