What is Data Storytelling and Its Impact on Analytics?

Four features of great data storytelling and visualization: https://searchbusinessanalytics.techt...
Data storytelling in action: https://searchbusinessanalytics.techt...

Data storytelling is like data visualization, in that it makes hard facts and numbers more accessible to non-data experts. But, data storytelling adds the context and meaning that data visualization sometimes lacks.

Data storytelling takes data at the end of an analytics pipeline and automatically generates a written explanation of the data -- in sentence form -- that almost anyone can understand. The concept of data storytelling isn’t new -- we tell data stories every day without even noticing it. But, data storytelling as a technology is still emerging, and experts anticipate it can revolutionize analytics.

Does your organization use data storytelling? How would it impact your business? Let us know in the comments below, and be sure to hit that like button.

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