Скачать или смотреть How to Write Subject Lines that Work | Email Marketing Tips

Struggling to write subject lines that will get your subscribers to click through and read your email? In this video, we're going to go over my framework for how I create effective email subject lines.

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0:00 - Introduction to How to Write Subject Lines that Work

0:49 - Remember PIE

Personal - typically this strategy is used by creators or by small brands. But the purpose behind this is that the creator or the small brand is trying to connect a human aspect of their own story or experience into their email subject line.

Insightful - this relates to something in which the subject line is aimed at capturing the attention of the reader, because it's revealing something new that the reader didn't necessarily know.

Emotional - these types of subject lines are all about the shock factor. They're all about generating some sort of visceral reaction from our subject line to prompt us and encourage us to click through and read that email.

2:50 - Example #1: Adding Hot Sauce to Your Life

This is an example in which we're applying both personal as well as emotional language in our subject line.

It's personal because it includes language like your life, which relates to me as a reader and tunes me into understand what's in it for me.

It's emotional because it uses the phrase hot sauce, which naturally invokes a reaction to think about something red or just a certain feeling versus living life normally.

3:30 - Example #2: What do you say, partner?

In this example, Noah is trying to be personal again by using phrasing like "partner", which is something that relates to writing towards me as reader and also it potentially is covering something slightly insightful because what I want to know is after he's asked this question, what is he trying to say?

4:04 - Example #3: Old dog learning new software tricks

This subject line could be repositioned in a much more powerful way.

Thinking a little bit more, he might've come up with something like, "Three software tricks I learned that you can, too."

5:23 - Example #4: "$100 Life Upgrades

Noah is using the I in the PIE framework, insightful. He's capturing our attention by potentially sharing something that we might not have thought of before we read his email.

It could be more powerful if we will reposition this with something along the lines of, "$100 Life Upgrades that Can Change Your Life." It makes it a little bit easier for us to connect with him as the reader.

6:04 - Example #5: How to get customers (no matter your business idea

This subject line is both insightful as well as personal. Insightful because it's covering a topic like how to get customers and it's personal because it loops in about how it doesn't matter what our business idea is.

7:04 - Example #6: I Paid a Pro $2,142 to Upgrade My Setup

This is a great subject line because it covers all three aspects of the PIE framework.

7:50 - Example #7: Best of the week, 8/19/20

This subject line is probably the weakest of the seven we reviewed.

This might be a little bit insightful of a subject line because it's covering the top picks for the week, but it pretty much misses the mark in terms of the framework of covering something personal or emotional in any regard.

8:47 - 3 Subject line tips

1. Make sure that you're connecting your experiences with your readers.
2. Use numbers whenever possible.
3. Try to apply at least two aspects of the PIE acronym into your subject lines.

11:09 - Two Big Takeaways to Remember:

1. Remember to use PIE all the time.
2. Apply the PIE framework on people you follow.

✍️ COMMENT BELOW:

What is the best email subject line that you have ever received? And which aspects of the PIE framework apply to that particular email subject line?

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.