Скачать или смотреть Memphis Coupon Book Business Plan Talk About Podcast 1

In this premiere episode, we dive deep into a real, fully-developed business plan for “The Memphis Coupon Book” – a bold hybrid media venture tackling the modern local advertising paradox.
Discover how this ambitious startup planned to dominate the Memphis market (nearly 1M people in Shelby County) with a premium full-color glossy magazine, a high-utility 2-color coupon book, and a powerful digital platform — all distributed for free to locals and tourists alike.
We break down the hard numbers most people never see:
If you’ve ever wondered whether a high-quality local coupon book can still crush it in the digital age, this episode reveals the detailed economics, the genius hybrid strategy, and the relentless execution required to make it profitable. Essential listening for entrepreneurs, media hustlers, and anyone obsessed with local marketing.
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00:00 Intro
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