Скачать или смотреть Elevating Audience Targeting in a Cookieless World

With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Everything is pointing to 1st party data as the answer for creating more personalized experiences. We’re going to discuss how you can use 1st party data, as well as a new strategy called self-attested personalization, to foster deep customer relationships with new communities.

Sai Koppala
Chief Marketing Officer
SheerID

Hani Batla
CIO
Adorama

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