Special Ad Categories With Facebook Advertising

In this video I talk about special ad categories with Facebook Advertising and when you need to select this option when creating your Facebook Ads campaigns.

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0:00 Intro

0:16 👉 What is the Special Ad Category?
According to FB Ads: "You're required to declare if your ads are related to credit, employment, housing, social issues, elections or politics"

0:49 👉 Category #1 - Credit Opportunity: Ads that promote or directly link to a credit opportunity, including but not limited to credit card offers, auto loans, personal or business loan services, mortgage loans and long-term financing. This also includes brand ads for credit cards, regardless of a specific offer.

1:30 👉 Category #2 - Employment Opportunity: Ads that promote or directly link to an employment opportunity, including but not limited to part- or full-time jobs, internships or professional certification programs. Related ads that fall within this category include promotions for job boards or fairs, aggregation services or ads detailing perks a company may provide, regardless of a specific job offer.

1:58 👉 Category #3 - Housing Opportunity or Related Service: Ads that promote or directly link to a housing opportunity or related service, including but not limited to listings for the sale or rental of a home or apartment, homeowners insurance, mortgage insurance, mortgage loans, housing repairs and home equity or appraisal services. This does not include ads designed to educate consumers or housing providers about their rights and responsibilities under fair housing laws. You can include the Equal Opportunity Housing logo and slogan to help differentiate your ads as non-discriminatory.

2:36 👉 Category #4 - Ads about Social Issues, Elections or Politics: Ads made by, on behalf of, or about a candidate for public office, a political figure, a political party or advocates for the outcome of an election to public office. Or, about any election, referendum, or ballot initiative, including "go out and vote" election campaigns. Ads regulated as political advertising. About social issues in any place where the ad is being placed.
Social issues are sensitive topics that are heavily debated, may influence the outcome of an election or result in/relate to existing or proposed legislation. Ads about social issues seek to influence public opinion through discussion, debate or advocacy for or against important topics, like health and civil and social rights. Learn more about ads about social issues, elections or politics.

3:36 Choosing 'Special Ad Category' in Facebook Ads
3:56 Targeting Restrictions
5:13 Do Special Ad Category Campaigns Work?
5:53 Thanks for watching :)
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Keep in mind you cannot use certain targeting options when creating campaigns in the special ad category. This includes: age & gender targeting, behaviors and demographics, and look a like audiences.

Instead of the usual look a like audiences you WILL be able to create "Special Ad Audiences" instead which will create an audience based on similarities on online behavior and activity BUT does not use certain categories like age, gender and ZIP code.

I hope you this video gave you a better understanding of the special ad categories with Facebook Ads!

Read more about the Special Ad Category: https://kodyknows.com/special-ad-cate...

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