Episode #13

Welcome to the #debut #episode of "Market Mavericks," the newest #series from "The Collaborative Canvas!" I'm your host, Ankesh Saxena, and in this episode, we’re diving into the #critical #world of B2B #survey # data #collection,# consumer #insights, and #market #research.

In this series, we bring together top industry #experts to explore the challenges and trends that shape our industry. In our first episode, we’re tackling the question: "Who really drives B2B sample prices?" Join me as I sit down with Anne Hunter (SVP of B2B Products at Ipsos North America), Michael Collins (Former Co-CEO of Zintro Inc.), and Andrew Jones (SVP of Global Supply and User Acquisition at Cint) for a deep dive into the factors influencing B2B pricing decisions.

From dynamic pricing algorithms to the risks of competitive pricing, and even the role of game theory in analyzing pricing strategies—this episode is packed with insights you won’t want to miss!

📌 *Topics Covered:*
Challenges of #competitive #pricing in B2B research
#cost #variations and #fluctuations in pricing #models
Impact of #dynamic pricing #algorithms s
#game #theory in pricing #strategy #analysis

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🎙️Guest - Anne Hunter
Linkedin -   / annehunter  

🎙️Guest - Andrew Jones
Linkedin -   / andrew-jones-01489039  

🎙️Guest - Michael Collins
Linkedin -   / michaelalexandercollins  

🎙️Host - Ankesh Saxena
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Thank you for watching! 🚀

#market #mavericks #b2b #research #marketresearch #consumerinsights #pricingstrategies #dynamicpricing #gametheory #surveydata #businessinsights #datadriven #podcastlaunch #researcher #industry #thoughtleadership