Скачать или смотреть Can Amul BEAT India’s Protein Mafia? ₹16,000 Crore Disruption

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Amul, India’s biggest FMCG giant with ₹70,000 crore in revenue, is making a bold move into the booming protein market. With over 10+ SKUs in the protein category and a massive distribution network, Amul is ready to challenge every protein startup out there. But why is Amul so bullish on this sector? What gives them the right to win? And can they really disrupt India’s ₹16,000 crore protein industry?

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Timestamps 👇
0:00 Context
01:18 Why Protein?
03:31 Amul's Right to Win
06:22 Amu's user & distribution strategy

#business #casestudy #entrepreneurship