Words That Work: The Phrases That Encourage Planned Giving

Описание к видео Words That Work: The Phrases That Encourage Planned Giving

What if you knew exactly which words would inspire your donors to carry out more planned giving?

Here's what you'll learn;

-Which types of donor stories will elicit the most favorable response from your planned giving prospects

-Which donor demographic is more responsive to bequest giving marketing

-Which words you should avoid to maximize legacy gift disclosures

-The right way to talk about the benefits of planned giving

-The motivational effects of tax benefits on charitable interest

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