Скачать или смотреть What Does It Mean to Optimize my Marketing?

Optimization-- of your website pages, your social channels, ads, or any other digital marketing tool-- is the process of making adjustments on your strategy to maximize the effectiveness of your spend to achieve your company's target goals.

On social media, this might look like optimizing your bio to be more clear on intent from target audience (i.e. want followers? optimize your bio with an incentive of valuable content you promise to provide).

On your business website, optimization could mean fixing your homepage to keep viewers clicking through, or optimizing inner pages to help your search ranking climb.

On your ads, optimizing the campaigns based on data and strategy pivots might look like a deep dive of former or present campaigns, an update to present best practices, or adjusting settings to hit the most efficient number of potential customers using your usual budget/time allotment.

The name of the game is efficiency: optimizing uses best practices, keywords, and data tracking to make the most out of your strategy.

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