Video Content Marketing Strategy: Balancing Quality and Quantity

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? Explore developing a video content strategy.

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👁️‍🗨️ About A. Lee Judge
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🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/v...
– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:48 About A. Lee Judge
11:19 The Importance of Having a Video Content Marketing Strategy
13:45 Video Content Marketing Strategy Step 1: Awareness - Focusing on Quantity to Capture Attention
24:28 Video Content Marketing Strategy Step 2: Interest - Balancing Quantity and Quality
34:27 Video Content Marketing Strategy Step 3: Consideration - Shifting Focus to Quality
40:49 Video Content Marketing Strategy Step 4: Action - High-Quality, Conversion-Focused Content

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