Mercedes F1TM driver Lewis Hamilton makes a pit stop at the IWC flagship boutique in Dubai

IWC brand ambassador Lewis Hamilton visited the IWC Schaffhausen flagship boutique at the Dubai Mall. The Mercedes- AMG PETRONAS Formula OneTM team driver was taken on a tour around Dubai and dropped off at the boutique by Alexandra Hirschi, better known as #supercarblondie . Upon arrival, he was welcomed by IWC CEO Chris Grainger-Herr and former F1TM star David Coulthard. While they experienced the racing-themed “new retail” boutique concept, Hamilton and Coulthard talked about their passion for motorsport and engineering, their relationship with IWC and their favorite watches.

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