Скачать или смотреть 5 Steps to Measure and Improve Your Holiday Ecommerce Strategy | The Journey

A survey found that 54% of American consumers intended to shop during these five days of sales. Competition has ramped up so much that companies are running Black Friday-level sales as early as November 1 to try to secure a competitive advantage. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:08 5 steps to measure and improve your holiday ecommerce strategy
0:38 Measure and improve ecommerce
0:41 Conduct a situational analysis
1:03 The 5 c's model
1:04 The SWOT analysis
1:08 The Porter's 5 forces
1:31 Evaluate how well your holiday ecommerce strategy worked last year
1:39 Identify your business objectives
2:38 Determine your KPIs
3:23 Experiment with different marketing tactics
4:01 Mobile optimization for your ecommerce site

So, how do you better prepare for the season that can make or break your company’s year? The answer lies in strategy.

Conduct a situational analysis
It’s always a good idea to keep tabs on what your competitors are doing. Carrying out a competitive analysis periodically is another way to make sure that you get ahead of the competition and stay there.

Identify your business objectives
Without knowing where you are heading, you are bound to run around in circles and run into stagnant performance. With your starting point realized and your goals set, it’s time to put everything into a marketing calendar. After all, your goals now have deadlines! Getting organized before the holidays hit is a sure-fire way to stay on top of your holiday sales and marketing.

Determine your KPIs
A key performance indicator, or KPI, is a quantifiable measure used to evaluate the success of an organization, employee, etc. In short, these are the performance measurements of your business objectives. Each KPI tells a different story of the same action that takes place inside your eCommerce store.

Experiment with different marketing tactics
With your goals defined, your metrics ready for measuring, and your direction set, you are ready to begin experimenting! Use a combination of these popular online tactics to concoct a successful holiday eCommerce strategy.

Implement your strategy
Each holiday eCommerce strategy varies in cost, effort and effectiveness depending on its execution, so finding the best plan for your brand will be trial and error.
However, once you iron out the details thanks to your eCommerce data, you will begin to see results that you can replicate all year long.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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