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Discover how to utilize digital marketing techniques to broaden your market reach and fuel business growth with this comprehensive guide.
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What if you could turn up the volume on your income quickly and easily? In today’s economy, you’d do it in an instant, wouldn’t you? While it may not be that easy in our personal lives, businesses have a lot of avenues at their disposal, and digital marketing can amplify those results dramatically. If you know someone who wants to turn up the volume on their business, please forward this to them.
Laying the Foundations for Digital Marketing Expansion
Think of this as building the digital backbone of your business. To handle growth efficiently across all departments, businesses must have:
· A Customer Relationship Management (CRM) System
· Marketing Automation Tools
· Analytics and Data Tracking
· Sales Enablement Tools
Approaches to Expansion and Special Considerations for Each
We’ll explore the various approaches to market expansion and their nuances first, as the method of market expansion plays a significant role in shaping a digital marketing strategy.
Geographic Expansion
Geographic expansion involves reaching new customers in different regions or countries. This is a great way to grow a business, but it’s essential to address:
· Localization
· Local Search Engine Optimization (SEO)
· Currencies and Payment Methods
· Legal Compliance
· Market Research
Expanding Product Lines
Digital marketing can be a huge help when introducing new products to the right audience. Be sure to address:
· Product-Specific Content
· Targeted Ad Campaigns
· Email Campaigns to Current Clients
· SEO for New Products
· Social Proof
Targeting New Customer Segments
Targeting new customer segments is a powerful way to grow a business by reaching previously untapped audiences. Additional considerations here include:
· Audience Segmentation
· Buyer Personas
· Social Media Targeting
· Personalized Email Campaigns
· Retargeting Ads
Additional Digital Marketing Tactics
For a well-rounded approach, businesses should also include the following in their early digital marketing strategies:
· Paid Advertising
· SEO and Content Marketing
· Social Media Marketing
· Email Marketing and Automation
Let Me Know How I Can Help
If you know someone this might help, please forward it along. If you have questions about expanding a business through digital marketing or about digital marketing in general, I’m happy to help. Feel free to hit reply or contact me through my website.
Explore More Insights
· Climbing the Digital Marketing Tree: Your Path to Success
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· Marketing Analytics: How to Use Data to Boost Your Results
· Customer Personas: What They Are and Why You Need to Define Them