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🔍 Technical SEO is dead. A bold statement, but hear us out 👇

📅 The once paramount ongoing technical SEO efforts are becoming less critical as search engines become more sophisticated.

Why the change? 🤔

Today's search engines are better at understanding and indexing content, making some continuous technical SEO tweaks less necessary

And more importantly, Google now values helpful content more than technical SEO outputs. Regularly publishing quality content is now more effective in driving traffic and engagement, as it directly responds to user queries and interests!

So, how should you adjust your SEO strategy?

1️⃣ Conduct an Annual Technical SEO Audit: Look, Technical SEO is still important, it just doesn't have to be something you pay for monthly. Instead, focus on making major technical adjustments once a year to ensure your site is optimised for search engine changes and technical standards
2️⃣ Prioritise Content Creation: Allocate more resources towards creating and publishing fresh, relevant content (like blog articles) regularly

By focusing on what truly matters to your audience—valuable, informative, and engaging content—you can maximise your online visibility and impact 💡

Remember, while technical SEO remains important, its role in your overall strategy is evolving 🚀

Want to hear more? Check out episode 144 of the InboundBuzz Podcast here: https://www.redpandas.com.au/inbound-...

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