GA4U Getting Started with BigQuery and GA4 2

Learn why GA4 is important to your data, plus how to connect GA4 and BigQuery, need-to-know schema, queries & more! And don't forget to check out Adswerve's GA4 BigQuery Export guide for the latest updates: https://bit.ly/GA4BQ_Guide

The newest version of Google Analytics, GA4, includes several powerful new features—some of which have only ever been available to enterprise users, like the BigQuery integration. Now, this important tool comes standard in GA4, making it easier for all users to leverage their first-party data in BigQuery.

During this webinar, Adswerve Senior Data Scientist Luka Cempre and Head of Innovation Charles Farina demo:

How to connect BigQuery and GA4
New and improved raw data streams
How and why GA4 + Google Cloud could be your CDP
Tips, tricks and our favorite new features