Taking Apparel from Commodity to Craft with Jacob Long, American Woolen Company

This is an incredible Made in America story of bringing woolen textile manufacturing back to the US - specifically back to New England. In this episode, Ari talks to Jacob Long, President of American Woolen Company, about his passion for creating a story and a community around the American wool industry.

They discuss the idea of 'craft' manufacturing - similar to the craft beer movement, Jacob believes there is a sizeable market for craft textiles. Not only can it be a source of pride for an area, but a way to bring back old traditions and make new ones.

Ari and Jacob discuss the commoditization of apparel with its economic, social, and environmental implications. Jacob also talks about the challenges of entrepreneurship, having the tenacity to stick through the challenges, and finding the right core audience for your product.

A fascinating episode - and a ton to learn from!

Jacob Long, American Woolen Company
Website: https://americanwoolen.com/
LinkedIn:   / american-woolen-company  
Facebook:   / americanwoolen  
Instagram:   / american_woolen  
Jacob's LinkedIn:   / jacob-harrison-long-2294127  

Ari Santiago, CEO, CompassMSP
Company Website: https://compassmsp.com/
Company LinkedIn:   / compass-msp  
Podcast Facebook:   / madeinamericapodcast  
Podcast LinkedIn:   / made-in-america-podcast-with-ari  
Podcast YouTube:    / madeinamericapodcastwithari  
Ari's LinkedIn:   / asantiago104  

Podcast produced by Miceli Productions: https://miceliproductions.com/
Podcast executive production by Gael Communications: https://www.gaelcommunications.com/

Jacob and Ari discuss:
Materials
Branding
Design
Local traditions
Craft manufacturing
Made in America
Environmental footprint / Sustainability