FashionInflux On The Social Media Strategy Behind Her 2.7 Million Followers

Having accumulated over 2.7 million Instagram followers alone, Lydia Rose a.k.a Fashion Influx is thought of as the OG of social media styling and master of functional fashion. Becoming famous with her high-street fashion, Lydia grew a dedicated fan base from her recognisable styling videos. Now leading the way with beauty hacks, fashion forward styling look-books and shopping hauls, Lydia has opened up her personal life online, sharing her most intimate moments, from getting engaged, planning her wedding and home and relationship content.

Recently announcing her pregnancy, Lydia Rose is sharing the highs and lows of her pregnancy, giving her followers exclusive access to her journey so far. In this episode we uncover the woman behind the Instagram handle as Lydia shares her incredible journey through online fame, the rapid rise of her Instagram following and how she created her own niche in an incredibly saturated industry.

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