YouTube Ads Guide ▷ Ad Format Specs & Recommendations

If you decide to give YouTube ads a try, you first need to know which type of YouTube ad is right for you to promote your brand. In this video you’ll learn everything about advertising on YouTube:
What are the different types of YouTube ads?
How do I get charged for a YouTube Ad?
Advantages and disadvantages of each YouTube ad type.
Which YouTube ad is right for me?

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

00:00 Types of YouTube Ads
01:13 Skippable video ads
05:22 Non-skippable video ads
06:30 Bumper ads
07:27 Discovery ads
09:19 Display ads on YouTube
11:08 Overlay ads
12:00 YouTube Mastheads

If you are still doubting whether to use YouTube ads or not, here are some facts that might convince you to do so:
YouTube has more than 2 billion users (almost one-third of the internet!)
YouTube is the most used social media platform by teenagers in the USA
YouTube is growing stronger than any other video platform.
83% of video marketers say video has helped them generate leads.

There are four key types of video ads on YouTube and non-video ads like display and overlay ads. See here the main YouTube advertising options:
1. Skippable video ads
2. Non-skippable video ads
3. Bumper ads
4. Discovery ads
5. Display ads
6. Overlay ads
7. YouTube Masterheads

1. Skippable video ads: These types of ads can be placed before, during, or at the end of videos that are on YouTube. The name explains the main feature of skippable in-stream ads - a viewer can skip the ad after 5 seconds if he/she is not interested.

2. Non-skippable video ads: In this case, viewers don't have the option to skip the ad. The ad duration is usually between 15 and 20 seconds depending on the country.

3. Bumper ads: Bumper ads are similar to the ones mentioned before (they can also be played before, during, or after a video). However, bumper ads are 6 seconds or shorter. In this case, viewers don't have the option to skip the ad. A good source for inspiration: https://bit.ly/3144Frw

4. Discovery ads: Discovery ads is a Youtube advertising format where youtube places your video in three places:
On top of YouTube search results
On video watch page (Next to related YouTube videos)
On the YouTube mobile homepage
Your video would look as if it was a regular video suggested by YouTube. Advertising consists of a header, description, and a thumbnail - just like a normal video. The only difference is an ad symbol.

5. Display ads: Display ads on YouTube are essentially banner ads that appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website. They come in multiple sizes and formats like image and animation, but none support autoplay sound to keep from interfering with the video player. Display ads are available on desktop only.

6. Overlay ads: Overlay ads are semi-transparent ads that appear on the lower 20% portion of the video. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside the streamed video. Like display ads, overlay ads are available on desktop only.

7. YouTube Mastheads: A Masthead is a premium ad that appears atop the YouTube Home feed. It’s placed on YouTube’s homepage for 24 hours, reaching roughly 60 million people (remember that YouTube receives more than 2 billion users/month?).


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#tubics is a Video Marketing software that helps businesses and YouTube creators to rank their videos better on search engines like YouTube and Google. This works in a similar way to search engine optimization (SEO) for websites, but just for YouTube videos. Users receive concrete suggestions for optimizing their videos and can implement them directly in the software.

Why tubics? Companies and creators invest a lot of money and time in their YouTube channels. Yet many are struggling with low video views. Better video metadata helps to make the video easier to find and thus reach more viewers.

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