Why Use A CSS For Google Shopping Ads? Explained

Want to know how a CSS (Comparison Shopping Service) can help you save up to 20% on Google Shopping Ads?
In this video, I break down what a CSS is, why it exists, and how it can benefit your Google Shopping campaigns — especially if you're in an EU-qualifying country. If you're managing a significant Google Shopping budget, switching to a CSS can be a no-brainer for reducing your CPC and optimizing your listings!

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Here's what you'll learn:

1️⃣ What is a CSS?
2️⃣ Why CSS Exists
3️⃣ Key Benefits of a CSS
4️⃣ How to Choose a CSS Provider
5️⃣ Who Should Use a CSS?

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Chapters:
0:00 – What is a CSS?
0:30 – Example of CSS in Google Shopping Listings
0:59 – Main Benefit: 20% Cheaper CPC
1:18 – Why Was CSS Introduced?
1:48 – Additional CSS Benefits
2:23 – Qualifying Countries
2:59 – Cost Considerations

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