Here Lies Love - A Marketing Review of the Broadway Musical

A review of marketing concepts based on the Broadway musical Here Lies Love, including the last performance of Lea Salonga. We analyze marketing concepts like the attention, place, and targeting strategy of the show.

References
Photos-
https://www.telecharge.com/Broadway/H...
https://deadline.com/2023/01/david-by...
https://www.flickr.com/photos/pimu/81...
https://www.nytimes.com/2023/07/20/th...
https://www.gpb.org/news/2023/07/18/y...
https://www.vulture.com/2023/07/theat...
https://www.nbcnews.com/news/asian-am...
https://www.broadway.org/shows/detail...
https://ny1.com/nyc/all-boroughs/on-s...
https://www.theguardian.com/stage/201...
https://www.nonesuch.com/journal/watc...
http://hackingportuguese.com/2013/03/...
https://www.nytimes.com/2023/07/06/th...
https://www.nytimes.com/2023/08/04/ar...
https://broadwaydirect.com/first-look...
https://news.yahoo.com/david-byrne-fa...
https://www.vogue.com/article/here-li...
https://www.wunc.org/2023-07-18/you-c...
https://www.wsj.com/articles/here-lie...
https://herelieslovebroadway.com/
https://playbill.com/article/get-an-i...
https://www.broadwaycollection.com/20...
https://www.rappler.com/entertainment...
https://finance.yahoo.com/news/lies-l...
https://www.rappler.com/entertainment...
https://www.rappler.com/entertainment...
https://liachang.wordpress.com/2014/1...
https://www.abc.net.au/listen/program...
https://www.broadwayworld.com/article...
https://www.cbsnews.com/newyork/news/...
https://playbill.com/article/lea-salo...
  / lovevinamorales  
https://www.sportskeeda.com/pop-cultu...
https://www.allarts.org/2023/08/here-...

Articles-
https://www.nytimes.com/2023/07/06/th...
https://www.americantheatre.org/2023/...