Скачать или смотреть Data-Driven Web Design | The Messengers Podcast

The layout for your website is a make or break for some businesses. Unfortunately, what constitutes a “great web design” is subjective and what looks great to you might end up confusing and irritating the people visiting your website.

The best way to understand what works best for your website - or any marketing materials your businesses produces for that matter - is to use systems to track what parts of your design work and what don’t, and then use that data to improve your marketing efforts.

In this episode of The Messengers (https://messengers.blog/) podcast, Chris Searles (www.christophersearles.com) and Rob Seifert talk about their experiences using data to influence design for their company’s website and other marketing materials. They discuss how some of their own designs were proven to fall flat when subjected to the rigors of unbiased testing.

The duo explains how it can often be difficult to put yourself in your customer’s shoes and understand why something is appealing to them design-wise, the best ways to measure and pivot from different design techniques, and why it’s important to always check the data before making design decisions.

Visit https://messengers.blog for links to stream or download on your favorite podcast app!