How long to run an A/B test? CRO & Experimentation

Описание к видео How long to run an A/B test? CRO & Experimentation

Test duration: how long does your A/B test or experiment need to run? Calculate with these free tools...

Do a sanity check before testing: calculate Bandwidth and MDE
We're using GA4 and Speero Calculator pre-test analysis

Some rules of thumb:
Try to run full weeks (and think about your business cycle)
Aim for an MDE lower than 15%

Good luck,

Lucia
www.increase-conversion-rate.com

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