Branding cannabis | In-Depth

As Canada sees the birth of a brand new cannabis industry, there's been a mad scramble to figure out what would make consumers buy a particular brand of cannabis. The CBC's Tom Murphy has gone in-depth, tracking two big industry players as they strove to fashion the most compelling product.

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The National is CBC Television's flagship news program. Airing six days a week, the show delivers news, feature documentaries and analysis from some of Canada's leading journalists.