How to make high-production ads that actually convert feat. Fraser Cottrell

Fraser Cottrell’s has generated millions in revenue for brands like Solawave, Paw Buddy, and The Protein Works, producing in-studio ads.

Join us for a live session to see Fraser’s creative workflow for high-production ads, how he vets creators, when he uses AI for studio productions, and a lot more.

You’ll learn Fraser’s modular approach as he goes deep into the details of ad production.

"Every ad we create is made with blocks—hook, problem, solution, product benefit, social proof, and CTAs. We then mix up these blocks to generate new creatives," says Fraser.

You'll see the specific metrics he uses to iterate.

"We mix blocks with the highest ratings from different tests and creative metrics to build new winning combos."

And see how his team executes their creative workflow for high-production ads.

"Every brand's ad account must have a diverse mix of every style of creative such as videos, lifestyle shoots, and static ads."

Here’s what you’ll walk away with:

Fraser’s creative workflow for high-production ads
Structuring a creative team to launch rapid tests and find winners
How to experiment with AI tech for studio ads
How to decide between UGC and actors