Tom Hawkins celebrates the Fibre of Football

Geelong Cats superstar Tom Hawkins knows all too well the deep connection between Australian Football and regional communities. For many, the local footy team is the lifeblood of the town. So it comes as no surprise that Hawkins has joined AWI’s Fibre of Football campaign, celebrating the strong connection which links Australia’s wool industry and Australian Rules football.

Join Hawkins on his family property ‘Springfield’ in the NSW Riverina and gain insight into the upbringing of one of Australia’s greatest sports stars. In an exclusive behind-the-scenes film, we learn how Hawkins used to practice his kicking skills through a small vent into the farm’s woolshed – a technique he still uses on the field today.

Discover why Australian wool is the fibre of football.

Learn more: http://www.fibreoffootball.com.au