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The New Way To Do Cold Emails in 2026

In this video, I break down exactly why the old "spray and pray" tactics are dead and reveal the 5-step cold email system that is generating 12%+ response rates in 2025.

We'll cover:
Email Infrastructure: How to set up secondary domains and inbox rotation to avoid getting blacklisted by Google and Microsoft.
Data Hygiene: Why unverified emails kill your domain health and how to ensure you are reaching real prospects.
Strategic Segmentation: Moving away from generic lists to hyper-relevant segments (ICPs) to increase open rates.
The TIPS Framework: A proven formula for writing buyer-centric copy that gets replies without writing essays.
Metrics that Matter: The exact KPIs you need to track (beyond open rates) to optimize your campaigns for revenue.

This video is for SDRs, BDRs, Account Executives, and Founders who want to stop wasting time on manual research and start building a scalable, high-converting outbound engine.

Timestamps
00:00 - Why cold email isn't dead
01:13 - Step 1: Email Deliverability & Authentication
04:59 - Step 2: Lead Data & Verification secrets
06:33 - Step 3: Relevancy Through Segmentation
08:20 - Step 4: Buyer Centric Messaging & Mistakes to Avoid
10:30 - The TIPS Copywriting Framework Explained
14:38 - The Myth of Personalization vs. Relevancy
16:15 - Trigger-based Sequencing Strategy
19:15 - Step 5: Essential Metrics & Optimization