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(BSBA-IMAC/FD) BSBA Marketing, emphasis in International Marketing, Advertising and Communications/Fashion Merchandising and Design
With particular emphasis in international marketing, advertising and communications (IMAC), students learn relevant communication tools and gather new insights that trigger end-user resolution and behavior. Master observation, insight and data gathering, along with practical applications demonstrated before industry professionals in both global and local settings. Hands-on experience with industry leaders provide a real world context for problem solving.
The program also develops students' skills in fashion designing, retail and merchandising, fashion store planning and operation, fashion events and production management, portfolio presentation, manufacturing operation and identifying business opportunities. Extended laboratory exposure to apparel design, new media integration, fashion technology, entrepreneurial ventures, fashion research and forecasts complement the major competencies.