Sentinel Film

Описание к видео Sentinel Film

Changing health and safety behaviour using an emotional appeal.

Network Rail approached us with a project to change the behaviour of their frontline workers, by increasing awareness and advocacy of the Sentinel Smartcard System.

We helped Sentinel appeal to a different side of frontline employees that literally made the hairs on their arm stand up.

Read the case study here: http://betterthanten.com/work/network...

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