Скачать или смотреть What are the key things to keep in mind before planning Retail Fundraising?

Certain key aspects to keep in mind before planning Retail Fundraising Strategy:

1. Understand your audience– who are your donors and supporters, identify them and segment into groups to understand their characteristics, to be able to plan your approach and communication channels, which is a key part of your strategy.
2. Define what types of Retail Fundraising or Individual Fundraising will work best for your organization– e.g. cash gifts, online fundraisers/ digital giving, recurring gifts, legacy giving, or others.
3. Plan and build your individual giving programme– plan the elements like goals, strategy or approach, timelines and milestones, target groups, communication channels and strategies.
4. Plan your donor acquisition strategy and stewardship strategy– stewardship is of paramount importance for retention of your donors. – Innovate and get creative with your approaches as you see and revisit the datause data and analytics to inform your approach.

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