Creativity not required: how great minds craft ideas | Dr Marek Kowalkiewicz | TEDxQUT

You don't need to be creative to come up with great ideas. In his talk, Marek shares the concept of “lenses” for ideation, allowing anyone to create new ideas quickly and in very predictable ways. Marek focuses specifically on creating business ideas – challenging the status quo in the world around us.

Dr Marek Kowalkiewicz is an academic and industry leader with extensive experience in conducting academically sound research, co-innovating with industry and university partners, and delivering innovative products to the market. Currently, as Professor and PwC Chair in Digital Economy, as well as Leader of the Embracing Digital Age research theme, he leads Queensland University of Technology’s research agenda to inform and influence a robust digital economy in Australia.
Marek manages a contemporary research portfolio and converts industry driven opportunities into research outcomes of global relevance. He is an invited government expert, university lecturer and project lead, as well as an inventor and author.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx