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#80 Have you struggled with what to say in a job interview? "The Unsold Mindset" by Colin and Garrett introduces a revolutionary approach to not just nailing interviews but mastering sales by building genuine connections, challenging traditional tactics with their extensive experience.

Timestamps:

00:00 - Intro
05:40 - Difference between excellent salespeople VS mediocre salespeople
11:25 - How to tell if you're messaging is hitting right
21:55 - How to succeed in an interview by being a better seller
26:35 - Connecting with customers through shared experiences and vulnerability
31:16 - How to answer the "tell me about yourself"
37:42 - Interviewing techniques and showing personal vulnerability
44:09 - Framework to improve sales team
56:26 - Self-awareness in sales and interviewing
01:10:41 - Three action items to become better at sales
01:17:21 - Colin and Garrett Taught Me

Get Colin and Garrett's book: ⁠"The Unsold Mindset: Redefining What It Means to Sell" here: https://erika.com/the-unsold-mindset

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Music: Catalyst
Music by: Scott Buckley/@ScottBuckley
Source:    • 'Catalyst' [Epic Hybrid Orchestra CC-BY] -...  
License: Attribution 4.0 International (CC BY 4.0)