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“We're more local than people think - and it was time we told our story.” 🍔🇧🇳

In this episode of Table For Two, Syafiq Metassan, Deputy General Manager of Makan Ceria (McDonald’s Brunei), sits down with Jenny Malai Ali to talk about navigating a brand through one of its most challenging moments.

From crisis management to community connection, Syafiq shares how McDonald’s Brunei handled global backlash, rebuilt internal morale, and took steps to localise one of the world’s biggest brands for the Bruneian public.

✨ In this episode:
— How McDonald's Brunei faced the challenges of 2023
— Why public perception needed to shift
— The BISAI values that now define their local brand
— Supporting staff during turbulent times
— Future plans for expansion and localisation
— Lessons in resilience, leadership, and staying true to your team
— Why this conversation matters

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💬 Share your thoughts in the comments - let’s talk about leadership that listens.

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