Скачать или смотреть Warner Bros. - Saul Bass' The Big 'W' design (February 7, 1973) [16:9]

Visuals: On a black background, an abstract red "W", consisting of two slanted elongated circles and a shorter elongated circle, zooms towards the camera. Around halfway through, the words "WARNER BROS" (in a modified version of Handel Gothic, notably with a conjoined "WA") appear below it as it zooms in. The red "W" overtakes the screen as a smaller white "W" zooms in. It stops in the middle of the screen, and a rounded black square fades in around the "W".

Trivia: The "Big W" was designed by Saul Bass, who also designed the Geffen Pictures "G" logo. The "Worms" nickname is attributed to an audio commentary for the film Gremlins, which brought back the shield logo. The \\' logo was seen in several other shapes like a circle and a parallelogram, but these prototypes were scrapped. Although this logo has since been retired by the studio, it is still used by the now-unrelated Warner Music Group (formerly owned by Time Warner).

Technique: Motion-controlled cel animation.

Audio: Usually silent.

Legacy: This logo was noted as being "drastically simpler" than the studio's previous logos, mainly due to the absence of the shield, and was even considered to be "a touch Nazi-like" by Fast Company magazine. Nonetheless, it's still a favorite of many, including those in the movie industry - as a result, it gets used in various 1970s/early 1980s period piece films starting from the early 2010s.