Скачать или смотреть Eva Alexandridis | 111SKIN: How to balance productive work & family time

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We know it’s important to rest, relax & recharge to ensure we’re as productive as possible, but how many founders actually prioritise this & how do we really achieve this?

Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis Alexandrides, Eva has not only built a globally recognised brand but has practised the brand values in ensuring she also looks after herself as well as her business.

Keep listening to hear Eva’s advice on balancing work & family time plus how you can build a daily routine that works for you.

00:00 Intro
0:39 Introducing Eva Alexandridis, Founder of 111SKIN
2:38 Managing the work life balance with family
7:48 How did 111SKIN start?
10:27 Reflecting on the success of 111SKIN
13:01 Keeping strict rules on rest and relaxation
15:34 Benefits of hybrid working
21:02 Biggest challenges when creating the brand
24:34 Recruiting the right people
28:50 How 111SKIN develops new products
32:54 Productivity hacks
35:55 Recognising your achievements as a founder
39:00 Question from Dr Kristy Goodwin
40:38 Question for the next guest
41:42 Outro

Eva’s advice:
Be honest at the end of the day as to whether it’s been a good one or not; then, if necessary, you can improve the next day
It is possible to be a good mother and an efficient businesswoman; obviously you need trustworthy help when your children are very small, but from the age of five onwards, explain to your children what you do so that they appreciate its value
Be honest about your work commitments. Your children will be proud of what you do, when it is explained to them
Ideally your work challenges will be balanced by your sense of satisfaction/achievement
Try running first thing in the morning, to clear your mind and energise you
Make sure that family commitments come before any other social commitment
Eva finds biking to work refreshing and energising (and she listens to podcasts so she is not thinking about work)
Keep any exercise sessions sacrosanct - do not allow interruptions
If you can, have work conversations out of the office, perhaps during a walk; being in nature will probably relax/inspire you
Employ people you trust. Be careful when employing, as both hiring and firing can be very time-consuming
Eva finds electric cryotherapy energising!
To avoid the feeling of being overwhelmed, appreciate what you have achieved and applaud yourself
Get energy from some positive reinforcement from clients
Keep meetings to 35-40 minutes and always have a break (preferably in the fresh air) between them

Hosted by Juliet Fallowfield, founder of B Corp Certified brand communications and podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track when building your business.

We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting and how to manage the rollercoaster.